To measure the success of your video, you need to find a way to track it and enter it into your analytics platform. Paid platforms like Wistia have a built-in tracking feature. With platforms like YouTube and Facebook, you’ll need to track it separately or try something like Google Analytics. Search now for the best film production companies germany!
The key point is to make sure you can measure how your video is performing and whether it has generated a positive or negative ROI. Measuring things like click-through rate (how many people clicked on links in your video) and how long your video was watched will help you make important changes for future videos.
Spread and promote your video
Distribution includes things like sharing your video on social media, embedding it in an article, asking influencers to share it, doing paid advertising for it so your audience gets to see it, or sharing it in an email newsletter. However you do it, it should fit the strategy you’ve thought about beforehand and focus on reaching your audience in the most impactful way possible. The goal is to get the most out of it and generate a positive ROI. So don’t pay like a madman for ads if you end up going well over your budget and getting nothing out of it. If you want to learn more about how to market your videos, check out our ultimate guide to video marketing.
Video production is worth the money
For a video production, you should be organized, informed, and anticipate as many complications as possible during pre-production. If you’re overwhelmed, consider outsourcing some parts of the process to professionals, especially when it comes to producing, presenting, shooting, directing and editing. Video production can be a lot of work. But if you’re well organized and focus on the strategy behind it, you’ll end up with an exceptional product that your viewers will love to share.